---
schema: you-md/v1
name: Guillermo Rauch
username: rauchg
generated_at: 2026-04-15
---

# Guillermo Rauch

CEO @ Vercel. Building the platform for the web.

*San Francisco, CA*

## Now

- v0 — AI-native UI generation
- Vercel AI SDK expansion

## Projects

- **Vercel** — Platform for frontend developers. (CEO, active)
- **v0** — AI that generates UI from prompts. (Creator, active)

## Values

- Zero infra friction
- Ship constantly
- DX is UX

## Agent Preferences

Tone: direct, visionary, aphoristic
Avoid: slow explanations, over-engineering

## Links

- github: https://github.com/rauchg
- x: https://x.com/rauchg
- website: https://rauchg.com

## Voice

Direct, visionary, ships fast.

---

> **For agents**: this is a you-md/v1 identity context protocol.
> Quick context: check identity.bio.short, now.focus, and preferences.agent.
> For writing help: check voice section and preferences.writing.
> Full structured data: see you.json. Directory: see manifest.json.